Southtowns Record

WEBSITE CONSIDERATIONS

Government
Town of Aurora
Board
Town Board
Meeting
Apr 21, 2026
Kind
Other
Topics
Parks and recreation, Zoning and land use

Original document

Same meeting

Text · page 1 of 2

This document was a scan. Its text was produced by character recognition and may contain errors; check the original for exact wording.

MEMO

15 April 2026

TO: Supervisor Snyder and Members of the Town Board

FROM: Robert Goller, Webmaster RL
REGARDING: Website and YouTube Considerations

As discussed during my recent meeting with Supervisor Snyder, imminent changes will need to be
addressed over the course of the next year regarding the town website and other forms of communication.

Namely, the deadline for new federal accessibility requirements is April 26, 2027. This includes not only
government websites, but also government YouTube broadcasts and social media. (Please see the attached
email and information from Erie County).

Websites: Although I have tried to keep up with accessibility standards (i.e. ensuring that documents and
links are properly labelled), there is work to do before the new ADA deadline in April 2027. For instance,
all photographs and graphics that are posted will need alternate text descriptions, data tables need to be
formatted, and posted pdfs need to be accessible, which will require coordination with the various town
staff members who send documents to the webmaster for posting. In addition to the town ensuring that the
overall website design itself meets the standards, which might require some elements of redesign, on an
ongoing basis the webmaster will need to ensure that everything posted to the website meets the
standards, These new regulations apply to all our websites, the one I manage as well as the others
connected to it (Comprehensive Plan, Climate Smart Community Task Force, Recreation), so the folks
who manage those websites will need to ensure compliance as well.

YouTube: Among the regulations, all video content needs accurate, reviewed captions, as well as a
transcript included. The town will need to determine who will be in charge of ensuring that our YouTube
streams meet these requirements.

“Social Media: Because social media platforms are already designed for ADA compliance, meeting the
 accessibility requirements should be relatively easy, as long as photographs and posts are adequately
 described in the captions, Current management of social media pages by departments seems to be
 adequately covered by the town’s social media policy.

My Role: When Supervisor Jolene Jeffe first asked me to become the webmaster, it was simply a “side
job” in which I handled content updates and provided a consistent style and standard across the website
 with materials from various departments and boards. Since then, the amount of content (supporting
 documents, in particular) has increased, as well as the renaming and reformatting of documents to ensure