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identity shall relate to the recommendations of the community development strategy contained in the Village of Orchard Park Comprehensive Plan, while also allowing for flexibility of expression at the individual building level. New construction, alterations, or renovations, including those incorporating contemporary styles, should have a high level of architectural integrity resulting in attractive, inviting, and visually interesting structures that positively contribute to the streetscape and walkability of the community as outlined in the purpose and objectives of this article. B. Building form and massing. (1) In instances where the front facade is greater than 50 feet in width, appropriate delineations and treatments shall be used to break up the appearance of a single facade (e.g., projecting entry or window features, recessed elements, transparent storefronts, identifiable retail spaces, and awning/entrance canopies), especially at ground level. (2) No facade shall exceed 50 feet in horizontal length without a change in facade plane. Changes in facade planes shall be no less than 1 1/2 feet in depth and no less than eight feet in length. Not less than 25% of the building wall shall be varied in this way. The intent of this standard is to avoid large, undifferentiated wall surfaces. Acceptable substitutes may be granted at the discretion of the Planning Board (see Figure 4). Figure 4 (Façade Articulation): Both single and Multi-story structures must provide a change in plane where the façade exceeds 50 feet in width. The graphic above indicates where these changes may occur. (3) Ground floor facades of two or more storied structures shall provide areas of transparency of at least 60% (see Figure 8).