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TOWN OF WEST SENECA TOWN SUPERVISOR Gary A. Dickson TOWN COUNCILMAN Robert J. Breidenstein Scott Robertson Mary T. Sherman To: Town Board Members From: Robert J. Breidenstein, Town Councilman Re: Naming Rights and Dedication Protocol Date: June 4, 2026 I would propose as a starting point for conversation the following Naming Rights Protocol for your consideration and would ask to place this item on an upcoming Town Board agenda. Your input is welcomed. Town Facility* Naming and Dedication Policy: • Proposed policy would allow facilities* to be named/re-named or dedicated/re-dedicated (i.e. buildings or roads or parks) for an individual(s) who: • has played a critical role, achieved notable accomplishment to benefit society in ways that supported the success and well-being of the Town of West Seneca, Western New York, the State of New York, or the United States of America, and • “Principal legacy” (i.e. the key activity, advocacy or accomplishment for which the individual is most known) aligns with or reflects the Town’s mission, vision, values and beliefs, and • Individual(s) has been deceased for two (2)** or more years *includes any structure, building, park, equipment or town-maintained road **recommended waiting period, could be waived if deemed appropriate and so motioned Requests for Naming or Dedication of Facilities: • Proposals for consideration of Naming or Dedication must: o Be submitted to the Town Council in writing by sponsoring town entity o Clearly articulate the reasons for the requested naming or dedication, design elements of signage, size etc. and costs associated with renaming/dedication o Be reviewed by a committee appointed by the Town Council o If the naming or dedication request necessitates a cost incurred to the Town (i.e. signage), the cost must be borne by the requesting entity. Town Obligations for Naming or Dedication of Facilities*: • The Town Board must appoint 6 committee members (1 member appointed by each Councilmember and Highway Superintendent) plus the Code Enforcement Officer for the town to review requests for naming or dedication requests • The written request for Naming Dedication: