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3. JEFF ELLIS SWIM LESSON PROGRAM PERFORMANCE Program Name Skill Tier Enrollees Total Revenue Avg Fee / Student % Share Swim Lessons Beginner Beginner Swim 40 $2,610.00 $65.25 32.3% Swim Lessons Advanced Beginner Advanced Beginner 30 $1,300.00 $43.33 16.1% Swim Lessons Preschool Preschool Swim 24 $1,560.00 $65.00 19.3% Swim Lessons Parent+Preschool Preschool / Parent 20 $1,310.00 $65.50 16.2% Swim Lessons Advanced Advanced Swim 10 $660.00 $66.00 8.2% Swim Lessons Intermediate Intermediate Swim 10 $650.00 $65.00 8.0% TOTAL SWIM LESSONS All Tiers Combined 134 $8,090.00 $60.37 avg 100.0% 4. REGISTERED MEMBER DEMOGRAPHICS Age Bracket Registrants % of Total Male Female Primary Demographic Segment 0 – 4 Years 128 8.3% 61 67 Early Childhood / Toddler 5 – 12 Years 512 33.2% 258 254 Primary Youth / Swim Instruction 13 – 17 Years 194 12.6% 102 92 Teen / Open Swim 18 – 34 Years 118 7.7% 41 77 Young Adult / Lap Swim 35 – 54 Years 386 25.0% 142 244 Parents / Household Adults 55 – 64 Years 82 5.3% 29 53 Older Adult 65+ Years 122 7.9% 48 74 Senior Pass Holders TOTAL MEMBERS 1,542 100.0% 681 861 54.1% Under 18 Years Old Demographic Insight: Youth under age 18 represent 54.1% (834 registrants) of total member density. Instructional swim programs converted 20.9% of all registered children under 13 into paid lesson participants. West Seneca Veterans Park Pool • 2026 Season Report Page 2 of 4 Page 29 of 176