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provided further that no sign shall exceed 20% of the face to which it is attached. (b) Shopping centers (where permitted). [1] Each use or business within the shopping center may erect a sign containing not over 10 square feet of area on either of two faces. [2] The shopping center as a unit may erect no more than two signs to advertise the center as such, so long as the aggregate area of such signs is not over 1,000 square feet and no single sign is over 500 square feet on either of two faces. (c) All illuminated signs shall require approval of the Town Board, which reserves the right to establish special conditions. (3) M District. (a) Size. Signs shall not exceed 400 square feet for each use or any one manufacturing building. D. Limitations. (1) The limitations on signs as set forth for the various zones by this section shall not apply to any sign or directional device erected by the federal, state, county or local government or agency thereof. (2) The limitations on sign area as set forth by this section for the business and manufacturing zones shall not apply to parking lot markers, directional signs, entrance and exit signs and other such signs which are erected on the premises, provided that such signs use only one side and do not contain any advertising of the use on the premises. (3) No animated, flashing, scrolling or electronically controlled signs shall be permitted. [Amended 6-11-2012 by L.L. No. 2-2012] (4) No signs shaped or resembling traffic signs shall be used for advertisement purposes. E. Directional signs. (1) Directional signs, at the discretion of the Building Zoning Officer, may be permitted in instances where the location of the business off the main arteries of traffic necessitates such a sign. [Amended 6-11-2012 by L.L. No. 2-2012] (2) A plan showing design, layout, dimensions and heights, along with the description of the proposed location of the sign, shall be submitted in duplicate to the Building Zoning Officer. These signs shall be: (a) Self-supporting, with mounting posts at a depth below the frost level. (b) Not to exceed two feet high by two feet wide. (c) Erected and maintained by the person or persons to whom the permit is issued. (d) Strategically located to effect the purpose of this subsection. (e) Directional in nature only. (f) Permitted on New York Routes 16 and 78 and U.S. Route 20A in the Town of Wales. (3) No more than one directional sign shall be permitted on the property of any individual owner. 32