Text · page 69 of 141
Read the whole document on one page (all 141 pages, each with its own heading)
This document was a scan. Its text was produced by character recognition and may contain errors; check the original for exact wording.
Competitive Advantage ¢ Personalized customer service ¢ Flexible order quantities (small and bulk) + Competitive pricing ¢ Quick tumaround times ¢ Community-focused business model ¢ Minority women-owned certification eligibility e. Self-funded startup demonstrating financial stability 3. Market Analysis Target Customers e Small businesses ¢ Schools and athletic teams ¢ Nonprofit organizations « Churches and community groups e Event planners ¢ Families and individuals «¢ Corporate organizations e Healthcare organizations e Government agencies Industry Overview The custom apparel and promotional products industry contin ue to grow due to increased demand for branding, personalization, team apparel, and event merchandise. Many organizations prefer working with local vendors who provide faster turnaround fimes and personalized services compared to large online retailers, Competitive Analysis Competitors include: e Large online customization companies e Local print shops