Text · page 71 of 141
Read the whole document on one page (all 141 pages, each with its own heading)
This document was a scan. Its text was produced by character recognition and may contain errors; check the original for exact wording.
5. Marketing and Sales Strategy Marketing Methods ¢ Social media marketing (Facebook, Instagram, TikTok) ¢ Website and online ordering e Local networking and community partnerships ¢ Vendor booths at events and festivals e Partnerships with schools and sports teams ¢ Referral incentives and repeat customer discounts e Promotional samples for businesses Sales Strategy e Direct consumer orders e Bulk contracts with organizations « Business-to-business partnerships ¢ Gommunity sponsorship opportunities ¢ Online sales growth 6. Operations Plan Location ~ Operations are currently based in. commercial retail space located in Gowanda, NY with potential future expansion into a larger commercial retail or production location. Equipment The business utilizes professional equipment including: ¢ Screen printing press e Heat press machine e Vinyl cutter e Design software and computer system e Drying and curing equipment « Inventory storage systems