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SECTION 2. MCKINLEY MALL AND SURROUNDING AREA Character: McKinley Mall represents an opportunity for complementary development at another large site, relatively close to the SIA. The site is more than 70 acres large, with a number of additional parcels surrounding the Mall property along McKinley Parkway. To the east of the mall are parks and residential areas. Throughout the country, numerous malls are being reimagined and redeveloped into mixed-use areas. These developments are based on several factors: The nature of retail common with traditional malls has changed, due to a number of factors that has altered fundamentally demand. There is far less demand for a 180 Charlotte Street • Rochester, New York 14607 • 585.334.1310 • fisherassoc.com 74