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(d) Encourage signs that respect the character and architecture of the building, site, and district in which they are displayed; (e) Reduce traffic conflicts or hazards by minimizing visual distractions or obstacles in or visible from the public rights-of-way; (f) Minimize the adverse effect of signs on nearby public and private property; (g) Avoid personal injury and property damage from unsafe or confusing signs; and (h) Establish a clear and impartial process for those seeking to install signs. (2) Traffic safety. (a) No sign shall be erected at or near any intersection of any streets, or alleys, or any railway and any street, in such a manner as to obstruct free and clear vision. (b) No sign shall be of a shape or color that may be confused with any authorized traffic control device. (c) No rotating beam, beacon, or flashing illumination resembling an emergency light shall be used in connection with any sign display. (3) Visibility at intersections. No sign shall interfere with the visibility of intersections as defined in 225-18 this chapter. (4) Prohibited signs. The following signs shall be prohibited: (a) Signs that contain words or pictures of an obscene or pornographic nature; (b) Signs that emit audible sounds, odor, or visible matter; (c) Signs that interfere with official traffic lights or traffic control devices; (d) Flashing, rotating, or revolving signs/lights, not permitted; (e) Signs with unshielded lighting devices or reflectors placed to outline or provide the background of a sign; (f) Signs with mirrors; (g) Signs placed on a curb, sidewalk, hydrant, utility pole, trees or other objects located on or in any street or within the public right- of-way; (h) Signs, banners, or pennants mounted on or extending above the roof of any building or structure; and (i) Signs that are defined as "pedestal signs." Except for plazas. SECTION 2: §225-15.7 Definitions. A. Word usage and interpretation. All words used in this article shall carry their customary meanings. Words used in the present tense shall include the future tense, and the plural includes the singular, unless the natural construction of the term indicates otherwise. (1) The term "person" includes a firm, association, organization, partnership, trust, company, corporation, individual, or any other entity. (2) The term "shall" is mandatory and directory. (3) The term "may" is permissive. (4) The term "lot" includes the words "plot," "parcel," "tract," or "site."