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Jeff Ellis Swimming (JES) Program & Rates Overview The Jeff Ellis Swimming (JES) program is a results-driven swim lesson curriculum designed for comprehensive aquatic safety and skill mastery across all age groups. Below is a detailed overview of the program levels, associated facility rates, and recommended participant pricing. 1. Recommended Participant Lesson Rates To ensure the program remains self-sustaining while providing high community value, the following rates are recommended for a standard 6-session lesson block: Participant Category Recommended Rate (per 6-session block) West Seneca Resident $65.00 Non-Resident $75.00 Market Justification: Even at the non-resident rate, this program remains significantly more affordable than local private swim schools while offering a nationally recognized safety curriculum and standardized "WaterSmart" education. 2. Program Levels & Class Descriptions Program Level Age Group Core Objectives Water Exploration & Safety 1–2 Years (with Parent) Introduction to basic water skills and safety in a fun, supervised environment. Preschool + Parent 2–4 Years (with Parent) Building water comfort and elementary skills while introducing "WaterSmart" rules. Preschool 3–5 Years Transitioning to independent water comfort; reinforcing Page 61 of 207