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‘Town of Aurora Social Media Policy
Adopted: 02/12/2024
Revised: 03/09/2026
« E.g., “Remember that Rte. 240 in West Falls has a speed limit of 30 m.p.h. Please
adhere to this limit!
5.1.10. To market Town and other community-oriented programs:
e E,g., “Hamlin Park Day Camp signups starts next week. Don’t forget!”
5.1.11. To provide updates on Town services:
« E.g., “Our first shift is heading out to plow the roads. Track our trucks via GPS
using this link: link. Stay safe!”
¢ .g., “Remember that garbage pickup all this week is delayed one day due to the
holiday.”
5.1.12.
To provide informational posts on historical events in the Town of Aurora
¢ £.g.: “100 years ago this month, the Millard Fillmore Theatre, which was located
just east of where the Aurora Theatre is located today.”
5.1.13. To post dog control information
¢ E.g.: “We found this dog this morning on Mill Rd. Please let us know if you have
any information about the owner.”
5.2. Postings may not contain any personal information, except for the names of employees who
have recently been hired {all positions) and employees in the following positions whose job
duties include being available for contact by the public: Assessor, Assistant Code Enforcement
Officer FT, Assistant Code Officer PT, Building and Zoning Clerk, Clerk to Town Justice, Code
Enforcement Officer, Deputy Town Clerk, Director of Recreation, Director of Recreation Il, Dog
Control Officer, Dog Control Officer RPT, Highway Maintenance Clerk, Receiver of Taxes,
Recreation Leader (Senior Citizens), Recreation Specialist, Recreation Supervisor, Secretary to
Zoning and Planning Boards, Town Clerk, and Town Historian.
5.3. Administrators shall not post any information that does not pertain to Town-sponsored or Town-
endorsed services, programs, news and events.
5.4, Town social media page posts and comments containing any of the following are strictly
prohibited:
5.4.1. Comments not related to the post or article;
5.4.2. Comments in support or opposition to political campaigns or ballot measures;
5.4.3. Profane language or content;
5.4.4. Content that promotes, fosters, or perpetuates discrimination on the basis of race, creed,
color, age, religion, gender, marital status, status with regard to public assistance,
national origin, physical or mental disability, gender identity, or sexual orientation;
5.4.5, Sexual content or links to sexual content;
5.4.6, Solicitations of commerce;
5.4.7. Conduct or encouragement of illegal activity;
5.4.8, Confidential or Town personnel matters;
5.4.9. Information that may compromise the safety or security of the public or public systems;
5.4.10, Content that violates the legal ownership interest of any other party;
5.4.11. Defamatory attacks;
5.4.12. Threats to any person or organization;
5.4.13. Private contact information;
5.4.14. Spamming or repetitive content;
5.4.15. Content that incites violence;
5.4.16. Comments unrelated to the particular post being commented on;
5.4.17. Comments containing vulgar, offensive, threatening, or harassing language, personal
attacks, or unsupported accusations;
5.5. The Town may restrict or remove any content or comments that is deemed in violation of this
Social Media Policy or any applicable law.
5.6, Any Administrator may remove any content or comments that are prohibited based on this
Social Media Policy. That Administrator must first screenshot the comment that is being deleted
(or hidden) and send the screenshot to [email protected] with a description of the
reason why the comment was removed, the date and time it was removed, and the identity of
the poster, when available. [email protected] is a shared email that sends to the
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