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Town of Aurora Social Media Policy 51 Adopted: 02/12/2024 Revised: 03/09/2026, 04/15/2026 Trani | UT ORG: co NY Town of Aurora Social Media Policy 1,0, Objective In consideration of the preferred method by which many residents communicate and obtain information online, the Town of Aurora (the “Town”) wishes to use social media technologies: ¢ to encourage residents to engage more actively in town government; * to make the Town’s government more open and transparent; and, * to convey Town-related information to its residents, employees, and visitors. 2.0. Purpose The purpose of this Social Media Policy (the “Policy") is to establish enforceable rules and guidelines for the creation and use by the Town of social media on Town-operated social media pages. The Town is also interested in strategically posting information on its social media sites and protecting the content attributed to the Town. 3.0. General Policy 3.1 The Town's official website (http://www.townofaurorany.gov) remains the Town’s primary and predominant internet presence. 3.2 The Town has one primary official social media page for each social media service or application that it maintains, which is clearly labelled as “Town of Aurora, NY.” The Town Board authorizes other social media pages for specific departments in Appendix A to this Policy, which the Town Board may amend from time to time. The Town's elected officials, employees, and appointees shall not create any other Town social media page unless the Town Board amends Appendix A to this Social Media Policy in writing. 3.3. The Town will have and actively maintain a social media presence on the following social media platforms: 3.3.1 Facebook 3.3.2 Instagram 3.3.3 YouTube 3.4 No other social media platforms are authorized. 3.5 The Town will use social media as consistently as possible. 3.6 All Town social media pages and persons posting content are subject to all federal and New York State laws and regulations, including New York State retention requirements including, but not limited to, the Freedom of Information Law (FOIL), Open Meetings Law, Open Public Records Act, Public Officers Law, and information security policies of the Town. 3.7 _ All Town social media pages must, when technically possible: 3.7.1 Clearly state that the Town complies with this Social Media Policy and display or hyperlink to this Social Media Policy; 3.7.2 Link to the official Town website, including for forms, documents, online services, and other relevant information; 3.8 Town social media pages may contain content including, but not limited to, advertisements or hyperlinks over which the Town has no control. The Town does not endorse any hypertink or advertisement placed on the Town’s social media pages by the social media page's owners, vendors, or partners. Page 1 of 5