SUPPORTING DOCUMENTS (2A-6E)

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Town of Aurora Sacial Media Policy
Adopted: 02/12/2024
Revised: 03/09/2026, 04/15/2026

  3.9  The Town Board may amend this Social Media Policy at any time.

4.0. Social Media Page Administration

  4.1. The Town Board shall appoint two or more social media administrators per social media page
  (“Administrators”) to manage and post on the official Town-approved social media pages. Any
  elected official or Town employee may be appointed as an Administrator. All approved social
  media administrators are listed in Appendix A
  4.2. Administrators will have administrative access to all aspects of the Town's social media pages to
  which they are assigned.
  4.3. The Supervisor, Town Clerk, Councilmembers, Department Heads, Town Attorney, and
  Administrators may initiate any posting on a Town social media page to which they have access
  by providing the content to an Administrator.
  4.4, Any Administrator may post content for publication on the social media page to which they have
  been assigned in Appendix A provided that the Administrator has signed the Social Media
  Compliance Form as per the form in Appendix B.
  4.5. The Supervisor and 1 Councilmember (or 2 Councilmembers, or the Town Attorney and
  Supervisor) may at any time request that content be edited or removed from a social media page
  for any reason, after which the content may only be posted if approved by the Town Board at a
  regularly scheduled meeting of the Town Board.
  46.  Notwithstanding the above, any Town employee may post videos of Town Board or other
  committee meetings to the Town’s official YouTube channel.

5.0. Content Guidelines
  5.1. The content of posts should be limited to the following:
  5.1.1. To disseminate information during emergency situations.
  e  E.g., “Knox Road is closed near Gypsy Lane due to a water main break. Please
  take an alternate route.”
  5.1.2. To promote a Town-sponsored event;
  e  E,g., “Tonight the Town Board will be holding a public hearing to discuss Item X.
  6:30 pm at the Aurora Municipal Center on 575 Oakwood Ave.”
  e  E.g., “Sign up now until Jan. 31 for bowling classes! Ages 4-8. $10 for residents,
  $20 for non-residents.”
  5.1.3. To inform residents and visitors about a community event that is happening in the Town of
  Aurora for the purposes of ensuring safety;
  e  E.g., “Main Street will be closed this weekend for EA Music Fest. Please stay safe.”
  5.1.4. To announce video livestreams:
  «  E.g., “The Town of Aurora Board is meeting tonight. You can watch on Youtube at
  link.”
  5.1.5. To announce job openings with the Town:
  *  E.g., “The Town of Aurora Highway Department is hiring an MEO! If interested,
  please apply here: link.”
  5.1.6. To announce new Town employees:
  e  Eg., “Jane Doe has started as our new Assistant Code Enforcement officer today.
  Jane has lived in the Town of Aurora for 75 years, is a graduate of the University of
  East Aurora, and worked for the West Falls Water Authority for 10 years. Welcome
  Janel”
  5.1.7. To announce budget information:
  e¢  E.g., “The Town of Aurora Preliminary Budget is now available online.”
  5.1.8. To announce new policies, adopted laws, and other initiatives of the Town.
  «  E.g., “The Town of Aurora is now offering reduced lunches to Senior Citizens at the
  Senior Center on Tuesdays at 12:00 pm. No registration is necessary.”
  5.1.9. To provide safety information:

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