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2026 EA Summer Street Festival (formerly Sidewall< Sale & Street Festival) & Operation Kids Saturday, July 25 10am-4pm The Greater East Aurora Chamber of Commerce's annual Sidewalk Sale & Street Festival has long been one of the Village's most well-attended and anticipated events, drawing thousands of visitors to Main Street each summer. The event features local merchants, artisan vendors, food, entertainment, and family-friendly activities, all designed to showcase the best of East Aurora. As the event has grown, so has Its scope and audience. To better reflect what the event has become and strengthen Its appeal to both visitors and businesses, we are rebrandlng It as the EA Summer Street Festival. Why the Rebrand Matters • Better reflects the experience: The event has evolved well beyond a traditional "sidewalk sale" into a vibrant, full-scale street festival. • Enhances marketing efforts: A clearer, more modern name helps attract new visitors and positions the event as a regional destination. • Supports business growth: A stronger brand increases visibility, attendance, and overall economic impact for participating businesses and vendors. • Aligns with expanded programming: With additional elements such as family activities, entertainment, and vendor participation, the new name more accurately represents the event's scale and energy. This re brand is part of a broader effort to modernize our event offerings, increase engagement, and continue driving economic vitality throughout the Village.