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70 Town of Aurora Community Survey As the final component of the community engagement plan for the Town of Aurora Comprehensive Plan Update, a community survey was administered from November 2024 to March 2025 to ensure a wide- ranging response rate from as many residents in the Town as possible. Surveys were available to be completed online as well as paper copies which could be picked up at the Town Hall and the first public workshop. The community survey was promoted via press release, the Town and project website, the Town’s CodeRED notification system, and via a mailer that was sent to every residential household in Aurora, outside of the village. Overall, the community survey campaign yielded 865 responses, 827 of which were from the online survey while an additional 38 were collected via paper survey. The survey included questions concerning each of the primary topics covered in the Community Profile. Key takeaways from the survey responses that helped inform the development of the plans’ recommendations include (See Appendix B for a full summary): 1. There is a strong attachment to the rural and small-town character of Aurora 2. Residents have a strong preference for conservation and open space preservation 3. There is a desire to limit new development 4. Identified need for senior and first-time homebuyer housing 5. Preference for new housing to be located near the Village or in existing neighborhoods 6. A strong satisfaction with the Town’s parks, but a desire for more trails and natural areas 7. The need for improved walkability and traffic calming in key areas 8. Broad support for protecting natural resources 9. Open space preservation is a key priority 10. Stormwater drainage issues are localized but impactful Alternative Outreach Strategies Project Website To support broad and ongoing participation, a project website (https://townofauroracompplan.com) was launched that served as the central hub for the comprehensive plan. The site explained the plan’s background and process, hosted the public survey, listed and updated upcoming events, offered a direct contact form to reach the consultant team or join the email notification list, and published draft materials as they became available for review. In total, the website drew over 1,900 visits from approximately 1,500 unique visitors, demonstrating strong community interest and providing an accessible, one-stop portal throughout the planning process. Town-wide Mailer To introduce the planning effort early and equitably, a mailer was sent to every household in the Town of Aurora (outside the Village of East Aurora). As one of the public’s first touch points with the comprehensive plan update, the mailer explained why the Town was undertaking the effort, directed residents to the project website to learn about the process, sign up for email updates, and take the online public survey, and invited them to attend the upcoming Public Open House #1. This broad, direct outreach ensured that all households—regardless of internet use or prior engagement—received clear, actionable information on how to get involved from the very start.